The Power of Lil Pump’s “Gucci Gang”

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Eric Guzman-Molina and Tyler Newman

The infamous song “Gucci Gang” recently blew up all over the U.S. after it premiered in October 2017. Created by 17-year-old Florida rapper Lil Pump, the song is mostly known for being played at parties or to hype people up. Loaded with explicit language, the song also cleverly uses the words “Gucci Gang” exactly 52 times. The song has been streamed on Spotify over 2.9 million times and was number three on Billboard’s Hot 100.

For the music video, Lil Pump dyed his hair green and pink and wore Gucci brand clothing worth 30 thousand dollars. The video has been watched over 227 million times on YouTube.